BRANDON D. LAMAR
PRODUCER
Brandon D. Lamar is a visionary leader dedicated to building power, healing, and opportunity in historically underserved communities.
As the former Vice Chair of the Pasadena Rental Housing Board, Brandon co-led the creation of the Rent Stabilization Department keeping thousand of families housed. As President of the Pasadena NAACP, founder of Project Passion, and Executive Director of Harambee he has mobilized thousands through disaster relief, youth development, and equity-driven initiatives. With a deep belief that recovery must be intentional and community-led, Brandon’s work bridges generations, institutions, and movements to create lasting change.
Learn more about Passion Project at www.ProjectPassionInc.com
HRAG YEDALIAN
DIRECTOR
Hrag Yedalian is a Pasadena-based political consultant and filmmaker whose work has been featured in Rolling Stone, The Hollywood Reporter, and San Francisco Chronicle.
Hrag ventured into the world of documentary filmmaking by accident while a student at UC Berkeley. As a history major, he was interested in learning more about people who inspired social and political change and discovered that film can be used as a tool to share such stories.
His first documentary, The People’s Advocate: The Life & Times of Charles R. Garry, was called “an illuminating portrait” by The Hollywood Reporter and won the 2007 Bay Area Video Coalition Mediamaker Award. The San Francisco Chronicle identified the documentary as one of the highlights of the 30th Annual Mill Valley Film Festival, where it premiered in October 2007.
Since then, Hrag has worked on an array of passion projects – both documentary and narrative – that are meaningful to him. His personal goal is to create media that matters. In the process, he hopes to make people think and/or smile.
Hrag runs the political strategy firm Blue State Campaigns. Prior to that, he worked at the USC Shoah Foundation – an organization founded by Steven Spielberg that focuses on Holocaust and genocide research and education.
Learn more about Hrag's work at www.HragYedalian.com
EMRYS ROBERTS
CINEMATOGRAPHER
Emrys is a Los Angeles–based Director of Photography and the Founder and Creative Principal of Rough Edit Inc. With an accomplished 20-year career in the video and film production industry, he has built a reputation for pairing strong visual intuition with a deep commitment to authentic storytelling.
Specializing in commercial production with a focus on documentary filmmaking, branded content, and advertising, Emrys brings a narrative-driven approach to every frame he creates. His work is grounded in curiosity, empathy, and craft—always in service of revealing the human story at the center of each project.
Over the past two decades, he has collaborated with a wide range of clients, agencies, and creative teams, helping shape campaigns, capture lived experiences, and elevate brand voices through cinematic visual language. Whether shooting in fast-moving environments or crafting intimate, character-driven moments, Emrys is known for his ability to create images that feel honest, immersive, and emotionally resonant.
Above all else, Emrys is guided by a simple principle: tell a story worth remembering.
Learn more about Emrys' work at www.emrys.work